Business Audio Books – Multi Tasking at its Best

iPods and mp3 players are more common an accessory these days than any other. Students and executives top the list of people who you would see sporting a digital player at the gym, to school, on the train or even at the mall.

This just shows that the demand for digital audio files is growing rapidly and audio book manufacturers are cashing in. However, this doesn’t look like another one of those temporary fads; audio books seem like they are here to stay because of the immense advantages they offer especially to time crunched overworked business executives.

Relaxing

Business audio books in the fields of marketing, accounting, finance, human resources etc. are gaining in popularity mainly because after an entire day of staring at the computer screen, no one has the time or the energy to strain their eyes again. People find 'listening' to something that equates with relaxation as opposed to reading an e-book online. They can choose to lie down, put their feet up or be in the comfiest chair without having to open an eye.

Convenient

Business owners too have to be on their toes to able to be more competitive with today’s cut throat competition. They need to open earlier and staying open later to be able to compete with larger retailers or the 24/7 open e-tailers. Business owners thus have even less time to be able to attend seminars or workshops on improving their business practices. By being able to listen to a business audio book on their way home or while replenishing stock late at night, they get to multitask.

Multi tasking is the buzz word of this century; no one has enough time to unfortunately devote their full attention to one task only. If you can dust your store shelves while learning the 4 P's of marketing, you're in a win-win situation. You don’t find the dusting too laborious nor do you feel ‘guilty’ for spending time listening to a business audio book.

Cheap

Business audio books are also cost efficient as they are cheap and quick to download which is another advantage for the small business owner. That beats buying books and waiting for the package to arrive and it really beats attending a workshop.

So the next time you’re stuck in rush hour traffic, sitting on a commuter train or waiting for an appointment, think about a business audio book; it just might be a wise way to kill time!

You’ll enjoy listening to the best in business.

The Global Audio Book Store Team
www.globalaudiobookstore.com